Why mobile apps are so popular?

Why mobile apps are so popular?

As the number of smartphone owners grow, so does the popularity of mobile apps. We live in a fast-paced world where speed is key in every single thing we do. Whether good or bad (that’s another long debate), this makes us crave for any technology which can help us speed up on all levels, personal and professional. That’s where mobile apps come in. Their popularity is rising both among users and business owners. How is that so? And how can you make yours popular?

Practical, efficient, fun ... and other reasons for its popularity
Our society demands speed in our every step. No waiting, no lingering. It all has to come at once. When it comes to quickly accessing data, mobile apps are the perfect choice. And you can do that without Internet connection which makes it even more appealing for “on the go” users. Plus, mobile apps are entertaining, user-friendly, and if not free, their cost is never expensive.
But those aren’t the only reasons why people turn to apps so easily. Apart from allowing users to interact with the world, mobile apps can be used for advertising. Businesses have taken advantage of the rise of the number of downloaded apps. Today, mobile apps are getting more and more attention from sponsors, which means more free apps will also appear.
So if mobile apps make life easier, some get more success than others. Let’s discover why.

To get popular: keep it simple, engaging and be ready for changes (adaptable)
How an app looks and feels is essential to its success. Users’ first impression on your app will seal its destiny. So it has to look great, feel intuitive, and the navigation should be fluid. Forget these requirements and you can be sure the user will not come a second time. So focus on your content, on displaying it as best as possible. For that, bear in mind that your app is being used on a device with a small touchscreen. Display the content accordingly and don’t confuse your user with too many design elements. Organize your patchwork of features so they’re easy to find and access. And constantly put yourself in your users’ shoes. Adapting to their needs is one important key to succeed and maintain success. You want to offer an app where the user will hang its hat? Well then, release updates on a regular basis to keep pace with your users’ evolving desires. What keeps users coming back is when you improve your app regularly and notify users of additional (appealing) content through notifications.
Last but not least, learn from others! Many success stories can be picked such as Shazam, Angry Birds, Tweetbot, Google Maps, ... to name only a few. They’re your best teachers and have one thing in common, that one precious ingredient to keep in your recipe from the start: being good listeners.
Your users’ feedback is your best compass for success.

The number of mobile application downloads will keep on rising in the future. So if you’re not yet into the business, get in, learn from the best and get yourself a stage for a popular app.

Fred

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